DMS is committed to the protection of any personal information you share with us. This statement describes what types of personal data we collect from you, how it is used, how we share it with others, how you can manage the information we hold and how you can contact us should you have any questions.
What information do we collect?
We only collect information that is necessary and relevant in order to provide you with the products or services you request.
Personal data you share with us
We may ask you for certain personal data when you order from us, including when you purchase from the website or in-store, as well as when you sign up to our mailing list.
The information we collect includes but is not limited to;
Name (including title)
Payment card details
Date of birth
Personal data we receive from other sources
We sometimes obtain information about you or your purchases from other third parties.
These companies have their own privacy policies explaining how they use and share your personal data. You should carefully review these privacy policies prior to engaging with the third party in order to ensure that you are happy with them.
Personal data we collect about you
We will collect certain information when you use DMS's websites and applications as well as our customer care centre. Some of this data does not identify you personally, but rather provides us with information about how you use our services and engage with us. This enables us to to improve our services and make them more useful to you.
The information we collect includes but is not limited to;
The date and time you used our services
The pages you visited on our website and how long you visited us for
The products you viewed or added to your basket
Your IP address
Your location (where you have permitted access to this)
The Internet browser and devices you are using
Any information within correspondence you send to us
Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directory)
How do we use this information?
DMS will only process information that is necessary to provide the product or service for which it has been collected. We will always provide the option for you to choose not to receive marketing communications from us, and you can withdraw your consent at any time should you change your mind. We will never send you unsolicited 'junk' email or communications, or share your personal information with anyone else who might.
Outlined below are the various ways in which we may use or process your personal data.
Where you have provided your consent, we may use and process your information to contact you through electronic channels such as email or SMS about promotions, events, products, services or information which we think may be of interest to you.
You can withdraw your consent at any time by emailing email@example.com or, in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages.
We may use and process your personal data where necessary in order to perform a contract, such as to fulfil and complete your orders and purchases.
We may process your personal data to comply with any legal and/or regulatory requirements.
We may need to process your personal data to contact you should there be an urgent safety or product recall notice that we need to inform you of.
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing necessary for us to support customers with sales and other enquiries
In order to support sales and/or queries, we may use your information;
Processing necessary for us to understand and respond to customers’ needs
To develop and improve our relationship with you, we may use your information;
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
To support and promote DMS, we may use your information;
How do we share this information?
We do not, and will never, sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf;
Service providers who help us to operate our website and App, fulfil your orders and deliver our products to you, including;
We take steps to ensure that any third party partners who handle your information comply with data protection legislation and are as committed to the protection of your personal data as we are. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to make your data anonymous or use aggregated none specific data sets wherever possible.
Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.
Third Parties we use;
Visualsoft Limited, MailChimp, Reviews.co.uk, TNT, Royal Mail, DX Freight, The Pallet Network, Google, Orderwise, Barclaycard, PayPal, Amazon, eBay, Microsmiths, PCA Predict, Comms Group, Microsoft Outlook, Wordpress, Sage.
These third party companies will also use your personal data for a variety of reasons; if you ever wish to have your data removed please contact the data lead / Data Protection Officer and we will ensure that the data is removed permanently where possible in line with the latest GDPR requirements.
How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
How can you manage the information we hold about you?
You have the right as an individual to access any personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and, in certain circumstances, ask us to erase information we hold about you. You can also object to us using your personal information (where we rely on our business interests to process and use your personal information).
You have a number of rights in relation to your personal information under data protection law. In relation to most rights, we will ask you for information to confirm your identity and, where applicable, to help us search for your personal information. We will respond to you within a month after we have received any request (including any identification documents requested).
You have the right to;
Ask for a copy of the information that we hold about you
Correct and update your information
Withdraw your consent (where we rely on it)
Object to our use of your information (where we rely on our legitimate interests to use your personal information) provided we do not have any lawful reason to continue to use and process the information. When we do rely on our legitimate interests to use your personal information for direct marketing, we will always comply with your right to object
Erase your information (or restrict the use of it), provided we do not have any lawful reason to continue to use and process that information
Provide you your information in a structured data file, where we rely on your consent to use and process your personal information or need to process it in connection with your purchase
You can exercise your rights and/or manage your information by contacting us using the details below;
DMS Flooring Supplies,
8 Monarch Courtyard
Brackmills Industrial Estate
Phone: 01604 664850
You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live, or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office, the data protection regulator in the UK, are below;
Information Commissioner's Office,
Phone: 0303 123 1113